I had the privilege of working closely with the Dunlop Slips, Trips, & Falls Innovation Center. This center was dedicated to eradicating slips, trips, and falls from the workplace through the development of next-generation protective footwear and predictive technology. Being involved in this initiative allowed me to witness firsthand the cutting-edge solutions being created to ensure worker safety. I actively participated in the commercialization of Dunlop services, such as the Boots on Smart Services Program and the Slip, Trip, & Fall Innovation Center, which aimed to empower end-users and provide them with a safer work environment. It was truly inspiring to contribute to a project that had the potential to revolutionize workplace safety. In my final presentation to the executive board below, I developed end-to-end customer journeys and executed a content plan using storytelling techniques for enhanced brand engagement.