Welcome to my professional portfolio. I am Evan-Alexander Iliev, a dynamic marketing professional with a proven track record of driving brand growth and enhancing customer engagement through strategic marketing initiatives. With an educational foundation in marketing from Miami University and fluency in multiple languages, I offer a unique perspective on global marketing strategies.
Quick Highlights:
Spearheaded a successful referendum campaign at MCM Consulting Group, leading to 70% voter approval.
Played a pivotal role in developing market entry strategies for new healthcare segments at Dunlop Protective Footwear, significantly boosting brand visibility.
Vice President of Marketing at the Miami Advertising Club, where I led innovative projects to enhance local businesses' digital presence.
Interested in making a quick impact? Let’s dive into how I can contribute to your success.
Executive Summary
My Journey at MCM Consulting Group, Inc.
During my internship as a marketing intern for MCM Consulting Group, I managed a referendum campaign in Cedar County, Iowa, with a primary focus on improving emergency medical services and patient care. In this role, I conducted extensive market research to understand the needs and preferences of the local community. Utilizing my skills in primary and secondary research, I designed and developed a persuasive website to motivate constituents to support the referendum. This involved crafting informative flyers, executing a direct mail campaign, and coordinating with various media outlets for effective campaign outreach. Below, there is a study report on the project.
I wrote the official ballot language for the emergency medical service referendum: “Shall the Cedar County Board of Supervisors be authorized to implement a property tax, for a period not to exceed fifteen (15) years, for the purposes of creation and maintenance an essential county-wide emergency medical service (ambulance)? The amount would be $0.75 (seventy-five cents) per $1,000.00 (one thousand dollars) of assessed value on all taxable property within the county. This program will enhance and strengthen our essential community ambulance service through the provision of professional, paramedic-level emergency care, a reduction in response times, and an improvement in patient care outcomes.”
I created a website for the purpose of motivating constituents to vote for a referendum, which would improve emergency medical services and patient care in Cedar County, IA. I then utilized traffic analytics and feedback to make improvements. You can view a slide presentation of the original website below or view the current website at https://www.cedarcountyems.org.
I conducted a media channel analysis to discover how we could effectively encourage our audience to vote while maintaining our media budget. I then utilized traffic analytics and feedback to make improvements. You can view a slide presentation of the media channel analysis presentation that I gave to the board of executives below.
I devised and executed a comprehensive media plan that involved coordination with TV stations, radio stations, newspapers, and print companies for effective campaign outreach. Part of the media plan and the budget analysis are pictured below.
I also made lots of educational and persuasive content, including fliers, mailers, and handouts.
Here are two of the Facebook posts I made.
I wrote the scripts for the radio talk show interview, the news interview, and the newspaper article.
Here is a news segment I planned.
In the end, the campaign attracted lots of support, and the referendum was passed with a staggering 70% of voters voting in favor.
My Journey at Dunlop Protective Footwear
During my tenure as a Brand Strategy Intern at Dunlop Protective Footwear, I embarked on a journey that significantly shaped my professional trajectory in the field of marketing. Tasked with developing and implementing market entry strategies for new healthcare segments, I delved deep into market analysis and strategic planning. This role not only enhanced my analytical skills but also allowed me to play a pivotal role in commercializing innovative services, thereby boosting brand visibility and customer engagement. Through executing a robust content strategy, I utilized storytelling techniques to improve brand awareness and enrich the customer journey experience. My experience at Dunlop Protective Footwear was instrumental in honing my skills in brand strategy and consumer insights, setting a solid foundation for my future endeavors in marketing.
I managed our product data in CRM, ensuring accuracy and streamlined processes. Our master database had approximately 6,000 products, with 261 columns describing each product entry. Each time a new product line was introduced, I updated our database.
I constructed a competitive overview of footwear in the healthcare industry, informing strategic decisions. While performing market research, I also gathered consumer insights on footwear.
I calculated the opportunity size for footwear in healthcare.
I created route-to-market strategies for new healthcare segments to position Dunlop Protective Footwear as a trusted choice. This included sponsorships and partnerships with unions to help expand our market presence.
I crafted engaging product descriptions and unique selling propositions that were featured on the website for stronger brand appeal.
I had the privilege of working closely with the Dunlop Slips, Trips, & Falls Innovation Center. This center was dedicated to eradicating slips, trips, and falls from the workplace through the development of next-generation protective footwear and predictive technology. Being involved in this initiative allowed me to witness firsthand the cutting-edge solutions being created to ensure worker safety. I actively participated in the commercialization of Dunlop services, such as the Boots on Smart Services Program and the Slip, Trip, & Fall Innovation Center, which aimed to empower end-users and provide them with a safer work environment. It was truly inspiring to contribute to a project that had the potential to revolutionize workplace safety. In my final presentation to the executive board below, I developed end-to-end customer journeys and executed a content plan using storytelling techniques for enhanced brand engagement.
My Journey at the Miami Advertising Club
As the vice president of marketing for the Miami Advertising Club, I set up and led a consulting project for a local music studio. It took two months of primary and secondary research, interviews, ideation, insight development, prototyping, and testing, and in the end, we created something really special. One of the very first problems I identified was during our first club meeting at the studio. I saw the owner was constantly on his phone, taking calls, answering client questions, and booking inquiries. So the solution I created for him was creating a Calendly function so customers could book appointments directly through his website, which saved him time and also streamlined the business process.
I also promoted events, sold merchandise, revamped his website, and created Instagram content. You can see some of it below.
I also competed in a premier college advertising competition that provided real-world experience in creating a strategic advertising, marketing, and media campaign for Facebook's Quest 2. After a year of research and planning, I presented our final presentation to a panel of esteemed marketing professionals.
My Final Message to Recruiters
In conclusion, my journey in the marketing field is driven by a profound passion for connecting brands with their audiences in meaningful ways. With a solid foundation in brand strategy, consumer insights, and digital marketing, complemented by my dedication to continuous learning and creative problem-solving, I bring a unique blend of analytical rigor and creative flair to every project I undertake. My experiences have not only honed my skills but have also deepened my commitment to excellence and innovation in marketing. Companies seeking to elevate their marketing efforts will find in me a tireless advocate for their brand, ready to invest every ounce of effort to achieve remarkable results. I am excited about the opportunity to collaborate with teams that share my enthusiasm for making an impact and am ready to contribute to your success with passion, dedication, and a relentless pursuit of excellence.
Write me an email at evaniliev.ail@gmail.com
or message me on LinkedIn.
If all else fails, you can call me:
+1 440 591-0243
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